Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs.
Business Challenge
To establish awareness of how lifestyles impact health and awareness of health care programmes and promotion.
Solution
540 in home face-to-face interviews took place in one defined primary care trust (PCT).
Results
The findings identified weaknesses in the current healthcare communication campaigns and established the health factors of most interest to the public, enabling revised programmes to be developed to communicate healthcare information to the public.
