Evaluate awareness of current business account features and the reception to new account benefits.
Business Challenge
Test attitudes to changes in the current business account product for business users stopping at hotels amongst customers and lapsed customers of the business account.
Solution
1,524 online survey interviews of 15 minutes each of current business account users, lapsed users and non-users.
Results
The current business account product is perceived to be beneficial to users, and the communication of the benefits needs to be improved, so that users are fully aware of the perks.
