Test attitudes to a new design of safety eyewear.
Business Challenge
Understand the purchase decision tree. Establish whether H&S managers and/or end-users can distinguish between safety eyewear and high-end designer sunglasses.
Solution
66 hall test interviews of 10 minutes each took place at a specialist exhibition for H&S Manager at Sandown Park.
Results
The findings identified the factors of importance to DMs when selecting safety eyewear for employees, established reasons why employees do not sometimes comply with regulations for using safety eyewear, provided a basis of differentiation against other safety eyewear brands and designer sunglasses. Provided the basis for a PR campaign.
