Investigation into the use of print on sweets as a promotional vehicle.
Business Challenge
The client is a leading manufacturer of food products including a range of branded sweets. A new technology meant that it was possible to apply print to its sweets and it was considered this could be used as a vehicle for company promotions.
Solution
Telephone interviews took place with commercial and marketing individuals in the key sectors likely to have an interest in the proposition from give-aways such as in hotels through to merchandising and event based such as exhibitions.
Results
The proposition was well received but propensity to consider was low due to competitive solutions that are readily available at significantly lower costs. The client decided not to proceed.
