Determine the impart of its UK communications campaign.
Business Challenge
The client has run a communications campaign in the UK for some years and required to ensure its budget had been appropriately allocated by demonstrating improvements in market awareness and perception.
Solution
Telephone interviews took place with IT Managers in organisations having >50 employees.
Results
The findings have provided the necessary metrics to demonstrate the impact of the advertising as well as establish the budget requirements for the next year.
