Attitudes of marketing departments to exhibitions in a recession.
Business Challenge
Understand the strategies of marketing managers with regard to exhibition attendance and exhibiting with an impendng recession.
Solution
100 CATI interviews with marketing managers and directors throughout the UK using a questionnaire that took only 10 minutes to complete. Whole project had to be completed and delivered in less than 1 week.
Results
Provided a clear picture of the role of exhibitions within the overall marketing mix and propensity to both attend exhibitions as visitors and to use exhibitions as exhibitors to generate business leads.
