Exit survey of lapsed members.
Business Challenge
Establish reasons for leaving the register, establish propensity to return and enable the institution to develop strategies to reduce the numbers leaving the register.
Solution
CATI survey to 500 organisations that left the client register with each interview taking approximately 5 minutes.
Results
Survey identified that 1 in 5 of lapsed members can be re recruited and so the survey has been established as an annual event.
