Market for vegetarian gelatin capsules.
Business Challenge
To establish the market potential for non bovine gelatin coatings on vitamin/food supplement products together with the premiums that could be charged for vegetarian alternatives to normal gelatin capsules.
Solution
1,200 online interviews in the UK, France, Germany, Italy, Spain and the USA with 40-65 year olds who take vitamin tablets/capsules and have heart or weight problems identified by their GP.
Results
The results provided the foundation for a product develop strategy to introduce vegetarian options for vitamin and food supplement products.
