Global awareness and image perceptions of a car leasing brand.
Business Challenge
The company had gone through a number of name changes in recent years following company acquisitions plus it had established a presence in several new countries. Prior to starting a new advertising campaign the company required to identify the awareness and perceptions of its brand amongst corporate vehicle lease decision makers.
Solution
2600 telephone interviews took place using a 15 minute questionnaire in Austria, Australia, Belgium, France, Germany, Greece, Italy, Netherlands, Poland, Portugal, Spain, UK, Mexico.
Results
The survey provided a clear view on the global market awareness and brand perceptions enabling a new communications strategy to be developed.
