Development of the East European Market.
Business Challenge
The client had a strong presence throughout Western Europe and wished to develope a significant market share in Eastern Europe.
Solution
Secondary research was completed to identify the competitive arena and applications for the technologies in Eastern Europe. A telephone survey was then competed with the target market and the potential sales channels.
Results
The information necessary for the business plan was developed together with a regional market entry strategy. This was based on a clear understanding of the market and sales potential, routes to market, requirements to develop viable sale channels and their commercial requirements and a clear understanding of the target market and how best to communicate with and sell to them.
