Test opinions of a software diagnostic tool amongst European healthcare practitioners.
Business Challenge
Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based remedies. The challenges were that the software was based on US protocols and required a fee based licence in a European market where much information is free.
Solution
CATI survey comprising 200 interviews of 20 minutes each with physicians, hospital senior management and chief pharmacists in France and Germany.
Results
Findings defined the product development, pricing and marketing communications strategies to enter and penetrate the French and German markets.
