Understand expectations of buyers from a new home and their builders.
Business Challenge
Understand the scope and depth of information provided to home buyers as they move through their sales cycle. Identify the expectations of buyers when they move into new homes.
Solution
4 focus groups with different types of new home owner followed by 450 face to face interviews with new home owners using a questionnaire that took 30 minutes to complete.
Results
Clearly established the expectations of new home owners based on their experiences and information provided. Developed a Nuisance Index and recommended changes in the new home purchase process to help guide builders on setting home owner expectations appropriately.
