Development of a new online guide to benefit new house buyers, which is planned to be released across the industry to all major house builders.
Business Challenge
Understand if the industry would be interested in this service, which can either be provided to the companies to look after themselves, or whether they would like the industry institute (the client) to control the process.
Solution
A focus group in the south of England, with Sales Directors and Managers from key housing developers.
Results
Widely accepted idea, with backing from all developers, except they want more information on costs and opportunities available to them through the user guide.
