Study into awareness and satisfaction of different brands of hospital drapes and gowns throughout Europe.
Business Challenge
Understand the UK, France, Germany, Italy and Scandinavian markets, and particular gain insights from buyers and users of theatre products.
Solution
1,125 CATI interviews of users (theatre staff) and buyers (hospital managers, procurement) with even spread among the 5 European areas.
Results
SPSS file supplied to client.
