Insight for development of a strategy for fixing solutions for industrial applications.
Business Challenge
Establish market awareness and opinions about high performance double sided tape as a method of fixing materials together for industrial applications.
Solution
Three stage survey:-Internal telephone depth discussions with sales teams. 9 face to face depth discussions with key customers and distributors. 300 CATI interviews with decision makers for industrial fixing solutions across a range of industry sectors in the UK.
Results
Established the information framework to develop the strategies needed to position high performance double sided tape against other methods of fixing such as adhesives, screws, welding etc. The survey also established the marketing variables necessary to penetrate the industrial markets.
