To determine the importance of specification and to understand the thread qualification and approval process, how Speciality customers rank thread–related Product Quality and Factory Productivity vs thread price, and customer’s willingness to pay a price premium for quality and productivity.
Business Challenge
To understand how willing customers will be to accept a specialized product supplier who provides good in-country service based on forward forecasts but with no in-country manufacturing (and product that has to be imported). To understand the level of awareness and perception/imagery of Coats in the Speciality market.
Solution
62 x telephone depth interviews with customers of the sponsor and prospectful customers
Results
All transcripts delivered within 36 hours of interview completion and with full probing
