To gain an understanding of the decision process for the pre production samples of thread to be used in clothing and shoes. The reason is to find out more about the process prior to full commercialization
Business Challenge
Need to further understand the decision processes in USA, Europe, China, Hong Kong, Vietnam, Bangladesh and India
Solution
50 x 30 minute telephone depth interviews with Manufacturers, Contractors and Buying Houses of footwear and clothing manufacturers (decision makers)
Results
Delivered full transcripts of the depth interviews to end client, for their own analysis
