Speaking to Sales channels to better understand the needs they have from their craft suppliers, especially those related to thread, yarn and textiles; Their views about the client, what they do well and what they should be doing better; How the client is doing compared to other suppliers
Business Challenge
The areas of focus are knitting, crocheting, creative sewing (e.g. dressmaking), embroidery, plus haberdashery and products for sewing repairs
Solution
124 x 30min interviews with small craft shops and buyers of larger proportions
Results
Delivered full transcripts of the depth interviews to end client, for their own analysis
