Manufacturer requires research to help develop their strategy for Zips internationally
Business Challenge
Need to speak to current customers, global key customers, lapsed customers and potential customers to get a holistic view of the current strategy and what needs improving
Solution
32 x telephone depth interviews with key respondents in each customer company. Respondents had been warmed up by the end client and all interviews conducted within 8 days
Results
Interviews conducted with multiple respondent types in a very quick manner
