Establish attitudes to an online diagnostic solution for hospital doctors.
Business Challenge
To introduce and evaluate an online diagnostic solution for use by GPs and Hospital Doctors
Solution
About 100 Italian Hospital doctors were contacted by phone and recruited for a one month trial with an online diagnostic solution. After the one month trial the Doctors were contacted again to establish attitudes and opinions of the solution and identify suitability for the Italian market
Results
The findings we used by the business development team to establish the country entry strategy
