Awareness and attitudes of institutional investors to new regulations from the DTI.
Business Challenge
The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. The client required to know if the market was aware of and understood the impact of the changes.
Solution
A number of executive telephone depth interviews took place with fund managers, analysts and institutional investors
Results
Market awareness of the implications was very low. The client has taken the feedback and used the findings for a PR campaign to raise awareness and has also generated credibility as a knowledge expert on the DTI initiatives.
