Impact of displayed logos on choice of museums and galleries to visit.
Business Challenge
Identify the impact of a fund raising logo on visitor opinions regarding their choice of museum or gallery to visit.
Solution
800 face to face interviews took place with visitors leaving one of 7 museums/galleries in London and Edinburgh, using a questionnaire that took about 5 minutes to complete.
Results
The findings demonstrated the impact of logo use on visitor attitudes to museums/galleries and works of art.
