Development of UK energy efficiency and alternative energy sector.
Business Challenge
To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy.To identify the energy efficiency and alternative energy product areas of greatest interest and potential together with measures of propensity to consider and barriers to adoption.
Solution
500 online interviews each taking 25 minutes took place with home owners.
Results
The findings enabled the client to identify the opportunities in the energy market, select the product areas to champion and determine market development and product development strategies.
