Media profile of the professionals sectors in the UK.
Business Challenge
To establish the newspaper, magazine, online and TV viewing habits of doctors, dentists, lawyers and teachers in order to plan the media campaign for a new advertising campaign for financial services in the UK.
Solution
500 telephone interviews each taking 15 minutes took place with GPs, hospital doctors, dentists, solicitors and teachers throughout the UK.
Results
The findings identified the media consumption habits of the professional sectors enabling the client to develop a media plan.
