Label solution for medicine bottles.
Business Challenge
To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention.
Solution
Medicine blister packs and bottles were used as stimulus material. 400 face-to-face interviews then took place with consumers using a questionnaire that took less than 10 minutes to complete.
Results
The information provided the information framework to introduce a more effective bottle labeling solution to replace blister packs that were found to create problems regarding information retention.
