Viability of new services for engineering and technology members.
Business Challenge
The client has been in existence for over a century and is one of the most respected professional associations with a strong and loyal membership. A range of services is provided for the professional and personal development of its members. The client wished to establish the attitudes to its services, determine whether they were appropriate and test opinions towards proposed initiatives.
Solution
Telephone interviews took place with a number of different segments of member throughout the UK, Australia, Hong Kong, Singapore and Malaysia.
Results
The findings provided a clear direction on the services that require to be developed, those that require to be dropped and the segments of member sand countries with the greatest potential. Clear decisions were made on the viability of the propositions being tested. Although profit is not a primary goal of the institute, a number of opportunities providing healthy ROIs were identified.
