Establish the brand positioning in the insurance sector.
Business Challenge
To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition.
Solution
3 F2F and 27 telephone depth interviews took place with insurance companies and brokers. All interviews were at MD/Claims Management levels and took 50 minutes to complete.
Results
The results were used to establish a brand policy for several sub brands, position the company in the market and focus on the stable brand attributes required by its target markets.
