The purpose of research is to understand how the client (a motorbike manufacturer) can better meet its customers’ needs via improved communication and relationship management
Business Challenge
Need views of both kinds of customer; those new to the client brand and those experienced with it
Solution
6 x focus groups with customers who are motorbike enthusiasts. One group for those new to the brand and one group for those experienced with the brand – in Switzerland and the UK
Results
Unfortunately a low turn-out for a number of the groups meant that not as much information was gathered as the client would have liked
