The study was used to identify the manner in which the drug was being used and also how the Dr’s are prescribe and explaining the benefits of the drug.
Business Challenge
To see how the drug was being used and what the consumers and the Dr’ actually know about the drug and its benefits.
Solution
200x Consumer interviews in France and Germany, 200x Gynaecologists interviews in France and Germany, 12x In-Depth interviews Gynaecologists, 1x Focus Group France, 1x Focus Group Germany.
Results
The information gained will be used to support PR and Marketing Campaign.
