Ensure members understand institute advantages.
Business Challenge
Members are most likely to lapse within the first 2 years of membership and so a contact programme is being investigated to establish the impact on retention.
Solution
Telephone contact was made with all new members over a two month period to establish awareness and use of services and to discuss areas of interest and understanding.
Results
The new members interviewed are a control group against other members not interviewed and their progress will be monitored over the coming few years to establish if the initial contact and dialogue has had an impact on member retention.
