The client plans to introduce an online recruitment platform that aims to challenge the existing technologies and traditional job board business models by giving a single point of access to all of the market through a user friendly; cost efficient solution.
Business Challenge
The survey will provide the details necessary to identify further work (if necessary) for product development, establish the key characteristics for a market entry strategy and provide the details for the business case (financial analysis).
Solution
200 x online survey interviews with job seekers in the UK and 200 x CATI interviews with SME employers in the UK
Results
The development is viable and a quarter of all SME’s (the target market) are interested in the idea, and approx. 70% of job seekers are interested
