Understand attitudes of NHS Physicians to an online disease information tool.
Business Challenge
A new online information tool is to be introduced to the UK from the US against free competition. A strategy requires to be developed to penetrate and develop the NHS sector.
Solution
20 in depth discussions took place with consultant physicians after a 1 week trial with the database.
Results
The findings enabled the client to identify the attitudes and opinions of physicians to its solution, establish key benefits. Selling proposition and develop an effective market entry strategy.
