Online Focus Groups – Establishing those impossible focus groups

Article 3

Online focus groups provide a solution where normal face to face groups are problematic or simply impossible to set up. Clients can observe the dialogue from online groups in real time and pass comments to the moderator.

The screenshots above provide an example of what you see, where:

1. Interactive window

2. Moderator control

3. Online discussion

As moderator and respondents all key in text, the transcripts can generally be provided within 24 hours

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