Attitudes and opinions of PC gamers.
Business Challenge
The games market is competitive and moves quickly. Client wished to track the attitudes and opinions of gamers in Europe to new innovations.
Solution
A panel of 200 UK and 200 German gamers was recruited by phone. The panel members were then surveyed every month by email over a 6-month period.
Results
Feedback for the two different European markets is used as an integral part of the NPD process. Initiatives and ideas are tried and tested at early stages of development before substantial budget commitments are made.
