To see if the research, in conjunction with sales data, tells us whether the reformating of certain stores has achieved the goals of additional sales, cross-selling, impulse buying etc.
Business Challenge
Stores have been reformatted to change the way products are grouped in store; the store structure; new point of sale; clearer signage
Solution
20 x 5 minute qualitative interview at each store (3 stores) with basic pharmacy customers
Results
Summaries of each interview provided to the end client for analysis in a pro forma designed by the client
