Attitudes to a known tool manufacturer introducing a range of power tools.
Business Challenge
Identify the attitudes of European trades people to the introduction of a new range of Power Tools for a known manufacturer normally associated with professional hand tools.
Solution
2 focus groups followed by 100 CATI with professional trades people in the UK, Belgium, Czech Republic, France, Germany, Italy, Netherlands, Poland, Spain and Turkey
Results
The findings enabled the product range to be finalized and the communication messages necessary to develop the launch marketing communications campaign.
