Study into the budget and decision making of different hospitals across Europe and the USA
Business Challenge
Speaking to Procurement Staff (Head or Senior Managers) who are responsible for designing Tender Specs and Clinical Procurement Specialists who are responsible for assessing department needs
Solution
Depth telephone interviews of 10 respondents in each of USA, UK, France and Germany, Italy and Spain
Results
All interviews completed however often little differentiation between two job roles and respondents carried out all responsibilities
