Development of marketing communications for a new online car insurance aggregator.
Business Challenge
Provide information to identify consumer attitudes and opinions to aggregator based reverse auctions for motor insurance. Identify consumer opinions and preferences for strap lines and creative artwork.
Solution
Focus groups took place in the UK with different genders and SOCs. interactive workshops within groups developed strap lines and creative material.
Results
Clear direction was gained for strap lines, positioning, brochure image and web site appearance.
