Attitudes of customers to a national restaurant chain.
Business Challenge
Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image.
Solution
480 in situ interviews with diners throughout the UK plus 200 street intercept interviews in inner city and coastal locations. The restaurant interviews took 13 minutes and the street interviews 5 minutes to complete.
Results
The information enabled the client to establish attitudes and opinions of customers and consumers in general to its product offering and levels of service.
