Identify the specification requirements worldwide for a new range of roller bearings requiring increased axial load.
Business Challenge
A roller bearing manufacturer has been in existence for approximately 100 years but experienced only moderate growth as orders were consistently custom built. To achieve growth the company required to establish a range of roller bearings that matched the need of most applications of interest and could be ordered ex stock. The survey required to establish the technical parameters for the new range.
Solution
A three stage research program was used:-An internal audit with the UK and US sales and engineering teams to identify market sectors and applications of possible interest. Qualitative interviews with leading engineering universities trade associations value added resellers/agents and distributors to determine developments it he technologies, awareness of bearing solutions and problems with bearing design CATI survey in the UK, Germany, Poland, Russia, China, India and the US with end users organisations that use roller bearings in several vertical sectors and agents who incorporate then in the design of their equipment
Results
New specifications were identified for bearing size, speed, loads and operating temperatures for a range of applications that were ranked according to market potential.
