Development of European Seminar/Conference Policy.
Business Challenge
A significant 6 figure budget is spent each year on seminars, conferences and other events throughout most European countries. A survey was required to establish the attitudes, onions and needs of those who attend the events, to enable future events to be planned and established.
Solution
An online survey took place resulting in approximately 1400 interviews across 13 countries and in 5 languages. The survey took 20 minutes to complete. The online survey was established with automated performance statistics, tables and individual reports of respondents prepared to take part in follow up interviews.
Results
The findings enabled the client to decide on the format and requirements for the next year of events as well as securing the multimillion Dollar budget required.
