Investigate attitudes to an impending global recession and plans for ICT budgets and data storage.
Business Challenge
Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages that appeal to business partners together with package contents, propensity to consider, barriers to consideration and price positioning. Identify the appeal of the institution and the proposed packages to non business partners.
Solution
100 telephone interviews using a 10 minute questionnaire with IT managers and directors in medium to large organisations.
Results
The findings were used as part of PR program to position the client as an expert in data storage.
