Establish awareness and impact of in-store promotions.
Business Challenge
Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity.
Solution
105 F2F store exit interviews plus 25 accompanied shops took place with pharmacy customers at 3 stores using a questionnaire which took about 15 minutes to complete. Accompanied shops used observation techniques to map visitor journeys and note impact of promotional messages.
Results
Findings were used to establish a new strategy for promotional messages both in-store and in the shop-front windows to maximize the impact of increased sales opportunities from customer visits.
