Establish a reputation index for the association.
Business Challenge
To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements.
Solution
600 online surveys took place with consumers who were either looking for a home or had recently moved into a new home. Interviews took 15 minutes to complete.
Results
A reputation index was established together with supporting information to establish a communications campaign to improve the index in subsequent years.
