To understand the motivators of customers to visit client and competitive restaurants, as recent trends indicate a decrease in trade across the UK. Establish reasons for restaurant choices and loyalty
Business Challenge
Understand the customer / lapsed customer profiles and how / why they make restaurant decisions.
Solution
240 face to face interviews with users and lapsers of the client restaurant at 4 UK locations
Results
The findings identified the key reasons for customer lapses and the solutions were partly due to the customer profile and partly due to the product offering. A slight change in market position has been recommended.
