Attitudes of consumers towards camcorders.
Business Challenge
The introduction of limited video capability on mobile phones has impacted the sales of conventional camcorders. Understanding was required to determine how consumers use camcorders in order to develop features and communication to improve sales.
Solution
Online survey with 250 consumers in the UK, Benelux, France, Germany and Italy.
Results
The findings enabled product development milestones to be established based on features and functions that can be differentiated from low capacity mobile phones.
