Investigation on the use of stock market indices within the international financial community on behalf of a major provider.
Business Challenge
Investigation on the use of stock market indices within the international financial community on behalf of a major provider.
Solution
Understand user’s views of different index providers and their perceived differences, to see how they compare with the client brand. This was a year on year study.
Results
100 interviews per country (USA, UK, Italy, Japan, HK) with those involved in selecting, influencing selection or using indexes.
