Recruitment of a an Analytical Instrument company’s website users, to gain their opinions on the new website and establishing their requirements.
Business Challenge
Gain an understanding of the needs of the current and prospective user , assess the relevance of future content and functionality and establish opinions on the current website.
Solution
22 in depth telephone interviews with users in the UK, USA and China, conducted by the client (except China, where we conducted interviews).
Results
Recruitment was successful and Chinese interviews conducted successfully.
