Qualitative Marketing Research
Market Research Analysis
2Europe provides a full range of market research analysis and qualitative marketing research services across Europe to include:
- focus groups,
- face to face and
- telephone executive depth interviews.
Focus Groups / Online Focus Groups
2Europe provides focus group recruitment, moderation, analysis, interpretation and reporting while using the focus group venues of research partners in each European country. To find out more about how to run successful focus groups see our newsletter – guide to effective focus groups.
Online focus groups are established where respondents are far apart or are otherwise difficult to recruit for conventional venue based discussion groups. Online groups enable clients to observe respondent comments in real time and have the advantage of 48 hour transcript feedback.
Executive Depth / Telephone Depth Interviews
2Europe provides recruitment, interview moderation, analysis, interpretation and reporting for each European country. The team are particularly skilled at the more difficult Business to Business and Health interviews. Interviews are completed both face to face and via telephone depths with audio recording of discussions.
Graduate and postgraduate moderators are specifically trained in telephone techniques. All comments are captured verbatim by means of digital audio recordings and then typed English transcripts are provided prior to analysis.
