Quantitative Marketing Research

2Europe provides a full range of quantitative marketing research services as well as qualative market research anaylsis across Europe to include CATI/telephone interviewing, web assisted telephone interviews, online surveys, face to face interviews, street intercepts, in home interviews, hall /mall tests.

Telephone Interviews (CATI)

2Europe use international direct dialing from a 100 seat call-centre. All calls are monitored and a proportion of those questioned are called back to validate their responses. 2Europe have a team of skilled and experienced multilingual researchers to conduct interviews with respondents. Over 95% of interviewers are graduates or postgraduates and all are from the countires of interview. Quality control is high with 1 supervisor to every 5 to 8 interviewers (depending on survey complexity) and all surveys are piloted with findings reviewed with clients before proceeding to the full interview programme. To find out more about how to complete successful telephone interviews see our newsletter – guide to effective telephone interviews.

Web Assisted Telephone Interviews

2Europe uses combined internet and telephone interviews and this process is particularly effective for:-

quantitative research as it provides for a greater depth of feedback than a telephone interview and is ideal for both proven ad recall (by placing the actual ads in front of respondents), as well as gaining significantly more informed opinions of brand perceptions
qualitative research as it enables greater numbers to be interviewed in depth with the benefit of real time visual stimulus material and is ideal for testing advertising concepts

During the filter section of the questionnaire the interviewers confirm that respondents have Internet access and are willing to log on.

Online Survey

Data is collected, by sending email invitations to a questionnaire hosted on a secure web site using either the client databases or third party online panels. If possible we try to design online surveys without open-end questions as the back translation and coding extends the time and cost of what is otherwise a relatively quick and cost effective means of data collection. Respondents are pre-screened and invited to take part in the survey, thereby allowing us to control who completes the survey. 2Europe then maintain and host the survey on the dedicated secure server for the live period of the survey.

Face-to-Face Street Interviews

2Europe utilise a team of skilled and experienced researchers to conduct interviews, all of whom work to IQCS and carry research identity cards. To ensure the quality and integrity of the information being captured, 2Europe double-checks every completed questionnaire. The interviewers recruit the respondents from the high streets and complete the interviews.

In Home Interviews

2Europe utilise a team of skilled and experienced researchers to conduct interviews, all of whom work to IQCS and carry research identity cards. To ensure the quality and integrity of the information being captured, 2Europe double-checks every completed questionnaire. The interviewers identify the property and or/respondent types required, qualify and recruit the respondents at the door front and complete the interviews.